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Nov 15, 20255 min read
For Brands
Nov 15, 20255 min read
What Investors Really Look for in Franchise Brands
Unit economics, payback period, brand recall aur on-ground support – serious investors kin cheezon ko weightage dete hain.
Unit Economics First, Brand Story Later
Investors sabse pehle gross margin, breakeven month aur ROI dekhte hain, phir brand story.
Agar aapka EBITDA healthy nahi hai ya cash flows unclear hain, toh packaging se zyada numbers improve karna zaruri hai.
Clear Documentation Builds Confidence
Detailed franchise kit – from investment breakup to manpower plan – investor ko clarity aur trust deta hai.
Standardised SOPs, training manuals aur compliance processes clearly documented hone chahiye.